French Makeup 2.0: My Vision of Effortless, Expressive Skin

By Sophie Carbonari — Skin Intellectual

There’s something quietly radical in doing less.

French beauty, often misread as merely “minimal,” is not about the absence of makeup it’s about the presence of self. And today, this iconic approach is evolving. As I shared in the Who What Wear feature "3 Chic Parisian Women Just Told Me Their Top French-Girl Makeup Tips", by Jamie Schneider we’re entering what I call French Makeup 2.0: a movement toward effortlessness, yes, but also individuality, inclusivity, and softness as strength.