In every generation, beauty changes shape. But what we’re experiencing now feels deeper than a shift in aesthetic—it feels like a true redefinition of the codes themselves.
For years, beauty was dictated by perfection: symmetry, youth, flawlessness. But today, something more powerful is emerging. A movement that challenges not only what we see as beautiful, but how we arrive at it.
We are no longer just consuming beauty—we are questioning it, deconstructing it, and in many ways, reclaiming it. As a facialist and founder, I see this daily—not just in skin, but in mindset.
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